In the fourth quarter, Apple Inc’s mobile shipments soared 22 percent to record highs, making it the largest seller in the world, while those for Huawei plummeted as US sanctions took effect.
The first 5G-enabled devices from Apple, an increased number of models and a new look for the iPhone 12 lineup, tapped up the market for updates, particularly in China.
Data from research firm IDC revealed that shipments crossed 90.1 million phones, a record for any quarter, giving it a global market share of 23.4pc.
In China, Apple seized the perfect chance to grab Huawei’s high-end market share, where the latter has effectively inadequate supply even if the brand’s demand is still there,’ said Nicole Peng, who at Canalys monitors China’s smartphone market.
The data follows on the heels of Apple announcing Wednesday’s peak holiday quarter revenues, with revenue for the first time crossing $100 billion.
Sales grew 57pc in Greater China, which includes Hong Kong and Taiwan.
“In an interview, Chief Executive Tim Cook told Reuters, adding that upgraders in particular had set an all-time record in China, “We had two of the top three selling smartphones in urban China.
Apple grabbed the top spot from Samsung Electronics, which is always the case in the fourth quarter when it releases new products.
The South Korean business saw a year-on-year growth of 6.2pc to 73.9 million units, giving it a 19.1pc market share.
Unsurprisingly, Huawei Technologies Co Ltd suffered the most suffering, with shipments falling a record 42.4pc to 32.3 million.
Since the former US administration blacklisted it on national security grounds, the Chinese technology giant was pounded, prohibiting overseas firms from providing it with essential materials, including semiconductors.
Two people with direct knowledge of the matter have said that Huawei is now in early-stage negotiations to sell its premium smartphone brands P and Mate, a move that may potentially see the firm leaving the high-end smartphone manufacturing market.
It currently ranks fifth relative to the No 2 rating it had only two quarters ago, according to IDC.
But Counterpoint and Canalys polling firms, which both published data on Thursday, pegged Huawei at number six, marking the first time it has dropped out of the top five in their rankings in years.
The number three vendor, China’s Xiaomi Corp, saw its shipments skyrocket 32pc while, according to IDC, shipments for fourth-ranked Oppo climbed 10.7pc.