Actor Ayesha Omar is releasing her own ‘all-natural’ elegance line on March 8.
Intros for her new line, called Ayesha O Charm, were published on Instagram on Wednesday and also revealed her standing in a field putting on a flowy, white dress.
The brand name promises to “nudge you gently towards all-natural, long-term and true elegance”.
The line is being introduced in cooperation with Hemani, the very same team responsible for Wasim Badami’s skincare line. Ayesha O Charm is a charm line but will greatly concentrate on skin care and also wellness.
Omar is bringing her own experience with skin care products and the sector to the table. She has actually spent 7 to eight months on the job, she told Pictures.
A rep for her described that after being the face of numerous brand names, such as Maybelline New York and Physiogel, Omar understands what benefit her skin and what does not. That’s why this was the perfect time to introduce her own brand.
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The idea of the brand is wellness as well as Omar will certainly be recommending wellness through it. The items are anticipated to be valued in the mid-range.
Lots of stars have actually launched their very own elegance as well as garments lines, branching out from acting and also music. Urwa as well as Mawra Hocane released their very own clothes line called UxM, while Komal Rizvi introduced skin care brand Truly Komal.