K-pop superstars BTS have actually raised $3.6 million and also produced numerous tweets throughout 4 years of partnering with the UN youngster’s company to fight violence, abuse as well as bullying and promote self-worth in youngsters, the firm is revealing Wednesday.

The Love Myself project spread its message through ways including social media hashtags, merchandise, the South Korean band’s 2018-2019 Love Yourself globe scenic tour and also a 2019 video for the children’s firm, called UNICEF, urging people to “select compassion.” The “Love Myself” slogan was also emblazoned on dirigibles flown over the musicians’ home towns in 2017.

UNICEF had cubicles at BTS concerts, and also the band members recorded a music video at the UN head office as well as repeatedly spoke there, most recently throughout the General Assembly’s yearly gathering of globe leaders last month. When the coronavirus pandemic required last year’s conference to be held nearly totally essentially, BTS participants talked by video clip about exactly how they dealt with the isolation and also irritation prompted by pandemic shutdowns.

BTS claimed in a declaration for Wednesday’s announcement that the band released the Love Myself campaign to boost various other youngsters’s lives but make every effort to live by it themselves.

” We as a group and also as people expanded, as well,” the seven-member band stated. “We hope that lots of people really felt how the love obtained from others can come to be the power that enables them to enjoy themselves.”

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The campaign has actually aided the 76-year-old UN cultivate a much more youthful picture and capture eyeballs outside its normal circles– and inside BTS’ fan base, known as the ARMY.

‘Consent to Dancing’, a BTS video shot at the UN head office as well as launched last month, counts over 27 million views on the UN’s YouTube channel, which has around 2 million subscribers. UNICEF says the Love Myself campaign stimulated virtually 5 million tweets as well as over 50 million sort, retweets, replies as well as comments.

“The revolutionary method which BTS has helped stimulate a positive message with its ARMY is just unrivaled as well as exceptionally vital,” UNICEF Exec Supervisor Henrietta Fore said in a declaration.

The money elevated will approach UNICEF’s work to stop violence.

BTS said it wanted to keep the campaign going “so we can assist people discover joy and love”.