Bollywood superstar Salman Khan is being advised by Indian exhibitors not to release his forthcoming OTT film Radhe: Your Most Wanted Bhai, the Hindustan Times announced. Several associations of exhibitors in the country have written to the actor, asking him to release the film only in theatres.
After the coronavirus lockdown, the exhibitors claim that seeing the film release on the wide screen will only attract viewers back to the theatres. They asked the actor in the letter to release the film on Eid via Big Screens, describing it as the ‘largest Eidi’ they could ask for.
Among the few who are willing to revive the fortunes of independent / single screen cinemas around the nation is your film RADHE – YOUR MOST WANTED BHAI. If published widely, a film like that will provide not only financial assistance & consolation, but also a ray of hope to theatre owners and staff in the light of their future, the letter reads.
We invite you to schedule the release of the film on Eid 2021 at every cinema in the world, as there can be no better eidi than that for us film exhibitors, and more importantly for millions of your fans, who can’t wait to be welcomed back in theatres! “
Furthermore, the exhibitors stated that no single case of the novel coronavirus was affiliated with a cinema in India. “Till date, not even a single case of people contracting COVID 19 has been traced back to a cinema hall anywhere in the world & we are confident of keeping your fans safe by following comprehensive protocols & guidelines that have been issued by the concerned authorities,” the letter said.
The exhibitors, ending the letter, thanked the actor in advance. “May 2021 bring lots of happiness, love & prosperity to you and your family. In anticipation of your support & on behalf of lakhs of Indians who make a living by working at & for cinema halls,”