Samsung most likely to profit from LG smartphone exit

LG Electronic devices’ move to exit its loss-making mobile organization is anticipated to create even more opportunities for Samsung than its other rivals in the financially rewarding North American mobile phone market, analysts claimed.

LG’s United States market share currently stands at about 10%, study firms Gartner as well as Counterpoint approximated, adding it was stronger in markets where it partnered with telecommunications companies to include its devices as part of a mobile plan.

” Apple has a tendency to cater to the higher end of the (United States) market; so it could grab a small portion of LG’s sales,” Gartner analyst Tuong Nguyen said. “It’s more likely that Samsung inherits a lot of it because both suppliers contend across comparable markets.”

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Around the world, LG’s market share reduced to 2% in 2020, a massive decrease from its status as the world’s third-largest smart device maker behind Samsung Electronics and Apple Inc during its top in 2013.

The business delivered 23 million phones in 2015, compared to Samsung’s 256 million, according to Counterpoint.

Counterpoint analyst Tarun Pathak claimed LG was mostly competing in the mid-tier, as its flagship phones obtained tepid market feedback.

” So it will certainly be primarily the Chinese and mid-tier brand names profiting through the LG exit. In its key market like UNITED STATES– Samsung, Motorola, HMD mostly (ZTE, Alcatel to a lower degree) will certainly benefit, while Xiaomi, Motorola will certainly benefit in LATAM and Samsung in Korea,” Pathak included.

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Technology enthusiasts on Twitter lamented the leave of the once-ubiquitous name in the smartphone industry, with many crediting LG for introducing the now-familiar attributes such as ultra-wide-angle electronic camera as well as capacitive touchscreen in mobile phones.

“They really did not constantly ace every phone, but shedding them indicates shedding a rival that agreed to try new points, even when they didn’t function,” popular YouTuber Marques Brownlee (@MKBHD) stated in a tweet.